Year One: Building trust
In this early life cycle of our business, building customer trust is critical. We try and treat every customer as if they were our only one. The ROJO moment will never be the result of a mass marketing campaign, but rather, individuals who are excited to tell others about the movement. If we can excite and earn the trust of our first customers, they become for us marketers of the brand. These early adopters are the seeds of our movement.
We are also seeking to earn the trust and support of our other stakeholders as well. This past year we have articulated our mission to our interns, other businesses, distributors, charitable partners and even the people who deliver our packages and have helped them to understand what their role is in helping us fulfill our mission to help the poor.
We have committed considerable time and effort establishing these relationships with our customers and stakeholders. In doing so we hope that it will, in the long run, pay great dividends for our primary stakeholders, the poor.
-Jose
